Frazier Public Relations
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|Posted on May 16, 2014 at 11:19 AM|
Do You Have Creative Works for Sale?
I have been doing book publicity for over ten years and the business of selling books has changed tremendously during that time. Self publishing has become respected and mainstream; buyer habits have changed; social media has become the new broadcast, endorsement and merchandising tool; and distribution has narrowed. In fact, selling books has changed so much and is changing so rapidly that to be successful, one must be as dynamic as the market.
The same thing is happening in the film, music and art markets. I would submit that film, music, art and books have become or are quickly becoming one business. The reason? Technology. Technology is the new distribution method for all artistic endeavors. It is the voice, the kiosk, the measurement tool, and the power.
A producer of creative works can now see in an instant where they are, what works and what doesn’t, and they can control and distribute the message like never before. It’s no longer enough to produce the work—how you have to sell it, baby! And the MBAs running the music, publishing, film, and art businesses are looking for the producers of creative works to be ready to go. This means a creative must have a platform.
The best book I have ever read for writers wanting to build a platform is Chuck Sambuchino’s book, Create Your Writer Platform. You can follow him at @ChuckSambuchino or at his website @WritersDigest The principles in the book apply to the music, film, and art business as much as they do the business of selling books. Buy the book and energize your creative platform. Please follow me at @SherryFrazier
Categories: Thoughts and Musings